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Targetting Long Tail Keywords in Your SEO Campaign

Definition of the Long Tail

Chris Anderson of Wired Magazine coined the expression ‘the Long Tail’. His example was how Amazon.com makes most of its revenue from huge numbers of specialised titles, not the blockbuster, high-selling books. Each specialised title may only sell hundreds of copies per year, but there are just so many of them, compared with the small number of ‘top ten’ books.

The Long Tail is a term which describes the strategy of optimising for a large number of unique search terms, although each individual term may only be search for a few times per month. Long tail is a by product of how user’s actually search, we’ll cover an example below.

The long tail of search is often forgotten, or neglected because it is thought that its a waste to optimise for search terms which only attract 3 searches per month as opposed to optimising for terms which attract thousands of searchs.

However, your long tail keywords can bring in more than 50% of your search traffic and they’re far easier to rank well for. According to some studies they are also far more profitable because user searching for these terms are more ready to purchase.

Long Tail SEO Keywords

The long tail SEO keywords may generate more traffic than your top keywords when you combine all of the individual searches.

As an example, lets assume you sell cars. The term car(s) will be a massively searched for term. This term would be extremely hard to rank well for as there is a ton of competition. The word cars could be represented by in the graph by column 1 above. In this example, it would bring in just over 400 visitors. But many people who are ready to make a purchase would be typing in more specific terms. For instance, someone wanting to buy leather car seats would probably type in something like “Leather car seats for a Mazda 323″. Someone wanting to get their car repainted might type “Where can I get my VW Seat resprayed”. These searches would appear to the right on the graph above. These terms are not searched for in the same amounts as your sites keywords, but adding all of the searches from long tail keywords can be much more than the searches from your main keywords. These people know what they are looking for and are therefore much more likely to actually make a purchase.

One way of thinking about it is to think of long tail as “optimising for the thousands of low traffic search terms, rather than for the low number of high traffic search terms”.

Why would you focus on long tail keywords?

Knowing that the long tail SEO keywords won’t individually bring in thousands of keywords, why would you want to focus on them? Well, as already mentioned, they really are far easier to rank well for. Also, people searching for these terms more than likely have their credit cards in their hands ready to make a purchase, and, combining all the searches from these phrases may be more than 50% of your total searches.

Where can you get these long tail keywords?

Unique Content – In order to rank for these long tail search terms, you actually have to include them in your site. Add new pages to your site on a regular basis, and try to use natural language. This is how your users would be searching. Try to make a web page for each major search terms, and then just talk naturally about the subject. For instance, in our cars example above, if you sold car radios, you might set up a page just for car radios. Better still would be to set up different pages for different car radios, so maybe one for the Brand A radio, and another for the Brand B radio.

My Favourite technique for getting long tail keywords

Long tail keywords are really tough to actually determine before hand. This is because thousands upon thousands of users will type in phrases in their own unique way, sometimes even with spelling mistakes. So, my favourite technique for getting these long tail keywords is to let the users enter them directly. How, I hear you ask. Simple. Set your pages up to allow user comments.

As an example, at our free CMS system’s website, easyCMSlite, we are targeting the keyphrase “Content management system”. Allowing users to enter comments, a user might enter a comment like “I downloaded this content manigement system and it just works”. Any user going to google and typing in “where can I download a content manigement system which works”, will match with that long tail keyword. This is not a search phrase we could think of ourselves, particularly because the work management is spelled incorrectly (manigement). Allowing users to enter comments mean you will be getting targeted long tail search terms exactly as your users would be searching for.

How to allow user comments on your pages

If you already have a website and would like to allow user comments in it, there are scripts available which don’t require any programming knowledge to use.

About the Author

This article submitted by PHP-Web-Host.com. Visit <a href=”http://www.php-web-hosting.com/software/pwh-comments.php” title=”PWH Web Blog Comments” target=”_new”>PWH Comments</a> for a really easy to use comment script so you can take advantage of long tail keywords in your own site

Kung Fu – Mantis – Ton Long

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CORGI FIGHTING MACHINES WILLYS 1/4 TON UTILITY JEEP 3 1/2″ LONG $8.00

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Progressive International Microwaveable 12-Cup (Cooked) Rice/Pasta Cooker Set $11.58 This versatile multi-cooker from Progressive is great for preparing rice, pasta, and vegetables. The specially designed lid keeps steam circulating, while clamps on the base keep it tightly in place. Rice comes out fluffy and doesn’t stick to the bottom of the cooker. The set includes a basket for draining pasta, a pasta measurer, a rack for steaming vegetables, a rice paddle, measuring cups, and …

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Blackhawk BHKB65454 5 Ton Pull Ram with Hooks $489.65 Features and Benefits 5 Ton capacity 51/2 of stroke for long smooth pulls Standard hooks that accept 3/8 chain Equipped coupler directly attaches to the BHKB65114 and the BHKB65115 High grade polyurathane seals and chrome plated ramWith 5 Ton of pulling capacity and 51/2 of stroke the B65454 is a time saver for any busy repair shop. The BHKB65454 comes standard with 2 hooks that accept 3/8 chain. High grade polyurethane seals and chrome plated ram provide years of dependable use. The equipped coupler attaches directly to the pump in the BHKB65114 and the BHKB65115. Maximum pressure: 10 000 PSI. Collapsed height: 11.93 extended height: 17.48 .

Blackhawk BHKB65115 10 Ton PortoPower Kit $473.76 Features and Benefits: Snaplock design for quick and easy assembly Automatic pump overload system protects against damage to rams and equipment Heavy walled extension tubes stand up in tough situations Flex head features permanently molded rubber padinterlocked to prevent separation 1/2 ton capacity hydraulic spreader features 2 jaws and spreads from 5/8 to 33/4 The 10 ton capacity model gives you the extra muscle you need to get the job done right. Long handles provide low pumping effort. Also includes custom fitted rugged blow molded storage case with wheels for easy movement between jobs. Total weight is 92 lbs.

Blackhawk BHKB65114 4 Ton PortoPower Kit $300.09 Snap lock design for quick and easy assembly. Automatic pump overload system protects against damage to rams and equipment. Comes in a blow molded case. Heavy walled extension tubes stand up in tough situations. 13 W x 24 L x 7 H. This 4 ton Porto Power kit delivers the pushing and spreading power needed to make easy work of everyday repairs. Flex head features permanently molded rubber pad interlocked to prevent separation. Long handles provide low pumping effort. 1/2 ton capacity hydraulic spreader features 2 jaws and spreads from 5/8 to 3 3/4 .

Fruit By the Ton $24.99 Fruit By the Ton – Photographic Print

Omega OME22050 5 Ton Long Chassis Jack $868.73 22050Long Chassis ModelFeatures and Benefits: Ideal for lifting heavy trucks buses agricultural and heavy construction equipment with hard to access lift points.Wide stance low center of gravity provides optimum stability under load stress. Heavy gauge sturdy frame helps prevent distortion or twisting. Foot pedal operation provides quick no load lifts to load point. U.S. Patented bypass mechanism protects user and hydraulic cylinder from overpumping danger.

Proto® – 10 Ton Proto-Ease™ Pullers $374.9 Tough and long-lasting straight jaw puller set. Proto® – PULLER SET 10 TON PULLER Straight jaw pullers in steel storage box. Comes with a spring clip retainer that secures the jaw to the tool’s cross arm. Varied reach depths of this tool include 2-15/16″, 4-11/16″ and 7-1/8″. One of the many high-quality hand tools in the list of pullers & sets coming from Proto.

American Gage AMG635 3 Ton Chain Puller $401.9 Features and Benefits:. Upper and lower drop forged hooks swivel in both directions. Test load capacity: 41/2 Ton. Standard lift: 5 . Chain diameter: 13/32 . Handle length: 163/8 This high quality rugged steel designed for close quarter pulling lifting and dragging. The characteristic long handle along with minimal lever pull effort make these the ideal tools for a broad range of applications. Impact resistant stamped steel frame gear case and cover for durability and light weight. It s made with the quality and durability to last

American Forge Foundry INLRC3B 3 Ton Long Replacement Ram Clevis Bottom $104.18 Comes with a clevis base that allows a pivoting connection using a pin. Ideal for replacement and fabrication applications requiring extralong lift such as cranes and trailer jacks. 3 Ton capacity Long Ram. Stroke 20 3/4 . Closed Length : 24 1/4 . Open Length : 45 .

Milwaukee 9667-20 1/2 Ton Chain Hoist, 8 ft. Standard Lift $165.29 Milwaukee 9667-20 1/2 Ton Chain Hoist, 8 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9667-20 1/2 Ton Chain Hoist, 8 ft. Standard Lift Features: 1/2 ton rated capacity, 8 ft. standard lift Chain pull to lift rated load: 53 lbs., Ft. of chain overhauled to lift load one foot: 29 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9667-20 1/2 Ton Chain Hoist, 8 ft. Standard Lift Specifications: Capacity: 1/2 ton Standard Lift: 8 ft. Chain Pull to Lift Rated Load: 53 lbs. Feet of Chain Overhauled to Lift Load One Foot: 29 ft. Shipping Weight: 18.0 lbs.

Milwaukee 9668-20 1/2 Ton Chain Hoist, 15 ft. Standard Lift $203.34 Milwaukee 9668-20 1/2 Ton Chain Hoist, 15 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9668-20 1/2 Ton Chain Hoist, 15 ft. Standard Lift Features: 1/2 ton rated capacity, 15 ft. standard lift Chain pull to lift rated load: 53 lbs., Ft. of chain overhauled to lift load one foot: 29 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9668-20 1/2 Ton Chain Hoist, 15 ft. Standard Lift Specifications: Capacity: 1/2 ton Standard Lift: 15 ft. Chain Pull to Lift Rated Load: 53 lbs. Feet of Chain Overhauled to Lift Load One Foot: 29 ft. Shipping Weight: 25.0 lbs.

Milwaukee 9669-20 1/2 Ton Chain Hoist, 20 ft. Standard Lift $243.98 Milwaukee 9669-20 1/2 Ton Chain Hoist, 20 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9669-20 1/2 Ton Chain Hoist, 20 ft. Standard Lift Features: 1/2 ton rated capacity, 20 ft. standard lift Chain pull to lift rated load: 53 lbs., Ft. of chain overhauled to lift load one foot: 29 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9669-20 1/2 Ton Chain Hoist, 20 ft. Standard Lift Specifications: Capacity: 1/2 ton Standard Lift: 20 ft. Chain Pull to Lift Rated Load: 53 lbs. Feet of Chain Overhauled to Lift Load One Foot: 29 ft. Shipping Weight: 30.0 lbs.

Milwaukee 9672-20 1 Ton Chain Hoist, 20 ft. Standard Lift $268.92 Milwaukee 9672-20 1 Ton Chain Hoist, 20 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9672-20 1 Ton Chain Hoist, 20 ft. Standard Lift Features: 1 ton rated capacity, 20 ft. standard lift Chain pull to lift rated load: 77 lbs., Ft. of chain overhauled to lift load one foot: 37 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9672-20 1 Ton Chain Hoist, 20 ft. Standard Lift Specifications Capacity: 1 ton Standard Lift: 20 ft. Chain Pull to Lift Rated Load: 77 lbs. Feet of Chain Overhauled to Lift Load One Foot: 37 ft. Shipping Weight: 38.0 lbs.

Milwaukee 9677-20 3 Ton Chain Hoist, 8 ft. Standard Lift $520.75 Milwaukee 9677-20 3 Ton Chain Hoist, 8 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9677-20 3 Ton Chain Hoist, 8 ft. Standard Lift Features: 3 ton rated capacity, 8 ft. standard lift Chain pull to lift rated load: 65 lbs., Ft. of chain overhauled to lift load one foot: 154 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9677-20 3 Ton Chain Hoist, 8 ft. Standard Lift Specifications: Capacity: 3 ton Standard Lift: 8 ft. Chain Pull to Lift Rated Load: 65 lbs. Feet of Chain Overhauled to Lift Load One Foot: 154 ft. Shipping Weight: 85.0 lbs.

Milwaukee 9673-20 1 Ton Chain Hoist, 25 ft. Standard Lift $297.79 Milwaukee 9673-20 1 Ton Chain Hoist, 25 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9673-20 1 Ton Chain Hoist, 25 ft. Standard Lift Features: 1 ton rated capacity, 25 ft. standard lift Chain pull to lift rated load: 77 lbs., Ft. of chain overhauled to lift load one foot: 37 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9673-20 1 Ton Chain Hoist, 25 ft. Standard Lift Specifications: Capacity: 1 ton Standard Lift: 25 ft. Chain Pull to Lift Rated Load: 77 lbs. Feet of Chain Overhauled to Lift Load One Foot: 37 ft. Shipping Weight: 44.0 lbs.

Milwaukee 9675-20 2 Ton Chain Hoist, 15 ft. Standard Lift $373.84 Milwaukee 9675-20 2 Ton Chain Hoist, 15 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9675-20 2 Ton Chain Hoist, 15 ft. Standard Lift Features: 2 ton rated capacity, 15 ft. standard lift Chain pull to lift rated load: 82 lbs., Ft. of chain overhauled to lift load one foot: 80 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9675-20 2 Ton Chain Hoist, 15 ft. Standard Lift Specifications: Capacity: 2 ton Standard Lift: 15 ft. Chain Pull to Lift Rated Load: 82 lbs. Feet of Chain Overhauled to Lift Load One Foot: 80 ft. Shipping Weight: 68.0 lbs.

Milwaukee 9670-20 1 Ton Chain Hoist, 8 ft. Standard Lift $191.51 Milwaukee 9670-20 1 Ton Chain Hoist, 8 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9670-20 1 Ton Chain Hoist, 8 ft. Standard Lift Features: 1 ton rated capacity, 8 ft. standard lift Chain pull to lift rated load: 77 lbs., Ft. of chain overhauled to lift load one foot: 37 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9670-20 1 Ton Chain Hoist, 8 ft. Standard Lift Specifications: Capacity: 1 ton Standard Lift: 8 ft. Chain Pull to Lift Rated Load: 77 lbs. Feet of Chain Overhauled to Lift Load One Foot: 37 ft. Shipping Weight: 24.0 lbs.

Milwaukee 9671-20 1 Ton Chain Hoist, 15 ft. Standard Lift $230.87 Milwaukee 9671-20 1 Ton Chain Hoist, 15 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9671-20 1 Ton Chain Hoist, 15 ft. Standard Lift Features: 1 ton rated capacity, 15 ft. standard lift Chain pull to lift rated load: 77 lbs., Ft. of chain overhauled to lift load one foot: 37 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9671-20 1 Ton Chain Hoist, 15 ft. Standard Lift Specifications: Capacity: 1 ton Standard Lift: 15 ft. Chain Pull to Lift Rated Load: 77 lbs. Feet of Chain Overhauled to Lift Load One Foot: 37 ft. Shipping Weight: 32.0 lbs.

Milwaukee 9676-20 2 Ton Chain Hoist, 20 ft. Standard Lift $435.49 Milwaukee 9676-20 2 Ton Chain Hoist, 20 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9676-20 2 Ton Chain Hoist, 20 ft. Standard Lift Features: 2 ton rated capacity, 20 ft. standard lift Chain pull to lift rated load: 82 lbs., Ft. of chain overhauled to lift load one foot: 80 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9676-20 2 Ton Chain Hoist, 20 ft. Standard Lift Specifications: Capacity: 2 ton Standard Lift: 20 ft. Chain Pull to Lift Rated Load: 82 lbs. Feet of Chain Overhauled to Lift Load One Foot: 80 ft. Shipping Weight: 80.0 lbs.

Milwaukee 9674-20 2 Ton Chain Hoist, 8 ft. Standard Lift $312.18 Milwaukee 9674-20 2 Ton Chain Hoist, 8 ft. Standard Lift Since it’s founding in 1924, Milwaukee has focused on a single vision: to produce the best heavy-duty electric power tools and accessories available to professional user. Today, the Milwaukee name stands for the highest quality, durable and reliable professional tools money can buy. These Hand Chain Hoists from Milwaukee are equipped with hardened load chain for flexibility and long wear. With 1/2 to 5 Ton capacity and 8 ft. to 20 ft. lift, Milwaukee has a Hand Chain Hoist for any job. Milwaukee 9674-20 2 Ton Chain Hoist, 8 ft. Standard Lift Features: 2 ton rated capacity, 8 ft. standard lift Chain pull to lift rated load: 82 lbs., Ft. of chain overhauled to lift load one foot: 80 ft. Equipped with hardened load chain for flexibility and long wear Wheel cover with guide slots minimizes jamming and slipping Milwaukee 9674-20 2 Ton Chain Hoist, 8 ft. Standard Lift Specifications: Capacity: 2 ton Standard Lift: 8 ft. Chain Pull to Lift Rated Load: 82 lbs. Feet of Chain Overhauled to Lift Load One Foot: 80 ft. Shipping Weight: 54.0 lbs.