Database Tools List

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database tools list

Creating Coupon Matchups with My Coupon Database List Tool



Kitrics Digital Nutrition Scale (Silver)


Kitrics Digital Nutrition Scale (Silver)


$37.99


If you’re watching your nutrition closely, this scale and nutritional calculator can help. Simply enter a food code from the provided list of 1999 common foods, and place the food item on the scale platform. The item will be weighted, and the nutritional facts for that portion displayed. Store customizeable food code entries for foods that aren’t already in the database, and tally up your daily …

Digital Kitchen Nutritional Scale -- Calculates The Nutritional Value of Your Food (Calories / Carbs Etc.) For a Healthy Diet


Digital Kitchen Nutritional Scale — Calculates The Nutritional Value of Your Food (Calories / Carbs Etc.) For a Healthy Diet


$34.95


Track calories, fats, carbs, fiber and more with this easy-to-use Digital Kitchen Scale.A scale and a calculator all in one, this essential dieting tool calculates portion weight, and displays all the information the way you’re used to seeing it on food packaging labels: an at-a-glance breakdown of calories, fats, carbs, proteins, fiber, sodium, cholesterol and sugars. You can also total your dail…

Weight Watchers New Points Plus Electronic Food Scale Kitchen


Weight Watchers New Points Plus Electronic Food Scale Kitchen


$65.00


Electronic Food Scale

The Weight Watchers Electronic Food Scale is a great addition to your kitchen counter. It will accurately weigh your foods and calculate the PointsPlusTM values when you enter carbohydrates, protein, fat and fiber…and there is a database of over 500 foods and their PointsPlus values already stored in the scale! Best of all, you can calculate and then store your own favori…


CarMD 2100 Vehicle Health System and Diagnostic Code Reader for OBDII Vehicles


CarMD 2100 Vehicle Health System and Diagnostic Code Reader for OBDII Vehicles


$99.99


This product offers peace of mind for anyone who has ever worried about car maintenance and repairs. The easy-to-use device, which fits inside a purse or glove compartment, empowers drivers to monitor their vehicles health. The CarMD tool can be used to quick-check an unlimited number of vehicles. Within seconds, its color-coded (green, yellow, red) vehicle health monitor LED’s tell you if your ve…

BAFX Products (TM) - ELM 327 Bluetooth OBD2 scan tool - For check engine light and other diagnostics - Android compatible


BAFX Products (TM) – ELM 327 Bluetooth OBD2 scan tool – For check engine light and other diagnostics – Android compatible


$23.99


ONLY “BAFX PRODUCTS” SELLS THE REAL ITEM!! —– BEWARE OF IMITATORS ——- THIS SCAN TOOL WILL WORK ON ALL 1996 AND NEWER 0BD2 COMPLIANT VEHICLES! UNLIKE SOME OTHER VERSIONS! Bluetooth scan tool for easy and informative engine scanning! Retrieve trouble codes, reset engine light and read MANY statistics not available with other scanning tools! Connects to your laptop or Android pone with Torque…

Garmin nüvi 850 4.3-Inch Widescreen Portable GPS Navigator


Garmin nüvi 850 4.3-Inch Widescreen Portable GPS Navigator


$239.99


With the nüvi 800 series, Garmin adds smooth speech recognitionto its bestselling line of sleek portable GPS navigators. As with all nüvis, you get a slim, pocket-sized navigator with a gorgeous display, detailed NAVTEQ maps that let you search by name for more than 6 million points of interest like stores, restaurants or hospitals, and an easy, intuitive interface. All of the 800-series na…

Information Dashboard Design: The Effective Visual Communication of Data


Information Dashboard Design: The Effective Visual Communication of Data


$19.90


Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won’t solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, yo…

Data Mining: Practical Machine Learning Tools and Techniques, Third Edition (The Morgan Kaufmann Series in Data Management Systems)


Data Mining: Practical Machine Learning Tools and Techniques, Third Edition (The Morgan Kaufmann Series in Data Management Systems)


$30.98


Data Mining: Practical Machine Learning Tools and Techniques offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs…

Microsoft SQL Server 2008 Reporting Services


Microsoft SQL Server 2008 Reporting Services


$30.10


The Definitive Guide to Microsoft SQL Server 2008 Reporting ServicesCreate and deliver data-rich reports across the enterprise using this complete server-based reporting solution. Written by a member of the original Reporting Services development team, Microsoft SQL Server 2008 Reporting Services covers the entire report-building and distribution process, including data extraction, integration wit…

Microsoft Office Professional 2010 - 2PC/1User (Disc Version)


Microsoft Office Professional 2010 – 2PC/1User (Disc Version)


$369.99


Office Pro 2010 32-bit/x64 English US DVDUNSPSC CodeUNSPSC Code :  43231513 …

Database Marketing


Database Marketing


$79.66


High Quality Content by WIKIPEDIA articles Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.The database is usually name, address, and transaction history details from internal sales or delivery systems, or a boughtin compiled list from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 80 Publication Date: 2009/12/10 Language: English Dimensions: 5.98 x 9.01 x 0.19 inches

Voter Database


Voter Database


$76.47


High Quality Content by WIKIPEDIA articles A voter database is a database containing information on voters for the purpose of assisting a political party or an individual politician, in their Get out the vote (GOTV) efforts and other areas of the campaign.In most countries, the election agency makes the electoral roll available to all campaigns soon after the election campaign has begun. Campaigns can then merge this information with the other data they have collected on voters over the years to create their database. Often basic information such as phone numbers and postal codes are not included on the voters list, and the campaign will have to procure this data as well. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 110 Publication Date: 2010/05/19 Language: English Dimensions: 5.98 x 9.01 x 0.26 inches

Database Design and Implementation


Database Design and Implementation


$84.5


* Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality * Describes what Java tools and techniques will best help developers build an application that uses a database system * Contains a fully functional database system that allows readers to examine and modify the code

Beginning Database Design Solutions


Beginning Database Design Solutions


$34.59


This book is intended for IT professionals and students who want to learn how to design analyze and understand databases. The material will benefit those who want a better high-level understanding of databases such as proposal managers architects project managers and even customers. The material will also benefit those who will actually design build and work with databases such as database designers database administrators and programmers. In many projects these roles overlap so the same person may be responsible for working on the proposal managing part of the project and designing and creating the database. This book is aimed at IT professionals and students of all experience levels. It does not assume that you have any previous experience with databases or programs that use them. It doesn’t even assume that you have experience with computers. All you really need is a willingness and desire to learn. This book explains database design. It tells how to plan a database’s structure so the database will be robust resistant to errors and flexible enough to accommodate a reasonable amount of future change. It explains how to discover database requirements build data models to study data needs and refine those models to improve the database’s effectiveness. The book solidifies these concepts by working through a detailed example that designs a realistic database. Later chapters explain how to actually build databases using two common database products: Access 2007 and MySQL. The book finishes by describing some of the topics you need to understand to keep a database running effectively such as database maintenance and security. This book explains database design. It tells how to determine what should go in a database and how the database should be structured to give the best results. This book does not focus on actually creating the database. The details of database construction are different for different database tools so to remain as generally as useful as possible this book doesn’t concentrate on any particular database system. You can apply the techniques described here equally to whatever database tool you use whether it’s Access SQL Server Oracle MySQL or some other database product. Most database products include free editions that you can use for smaller projects. For example SQL Server Express Edition Oracle Express Edition and MySQL Community Server are all free. To remain database neutral the book does not assume you are using a particular database so you don’t need any particular software or hardware. To work through the Exercises all you really need is a pencil and some paper. You are welcome to type solutions into your computer if you like but you may actually find working with pencil and paper easier than using a graphical design tool to draw pictures at least until you are comfortable with database design and are ready to pick a computerized design tool. "Goals of Effect

Database Development for Dummi


Database Development for Dummi


$28.98


From ATMs to the personal finance, online shopping to networked information management, databases permeate every nook and cranny of our highly-connected, information-intensive world. Databases have become so integral to the business environment that, nowadays, it’s next to impossible to stay competitive without the assistance of some sort of database technology–no matter what type or size of business you run. But developing your own database can be very tricky. In fact, whether you want to keep records for a small business or run a large e-commerce website, developing the right database system can be a major challenge. Which is where this friendly guide comes in. From data modeling methods and development tools to Internet accessibility and security, "Database Development For Dummies" shows you, step-by-step, everything you need to know about building a custom system from the ground up. You’ll discover how to: Model data accurately Design a reliable functional database Deliver robust relational databases on time and on budget Build a user-friendly database application Put your database on the Web In plain English, author Allen Taylor acquaints you with the most popular data modeling methods, and he shows you how to systematically design and develop a system incorporating a database and one or more applications that operate on it. Important topics he explores include: Understanding database architecture and how it has evolved Recognizing how database technology affects everyday life Using a structured approach to database development Creating an appropriate data model Developing a reliable relational design Understanding the complexities you’re likely to encounter in designing a database and how to simplify them Implementing your design using Microsoft Access 2000, SQL Server and other powerful database development tools Keeping your database secure Putting your database on the Internet Today’s powerful, low-cost database development tools make it possible for virtually anybody to create their own database. Get "Database Development For Dummies" and discover what it takes to design, develop and implement a sophisticated database system tailored to you and your company’s current and future data storage and management needs.

Oracle Database 11g SQL


Oracle Database 11g SQL


$30.78


Write powerful SQL statements and PL/SQL programs Learn to access Oracle databases through SQL statements and construct PL/SQL programs with guidance from Oracle expert, Jason Price. Published by Oracle Press, Oracle Database 11g SQL explains how to retrieve and modify database information, use SQL Plus and SQL Developer, work with database objects, write PL/SQL programs, and much more. Inside, you’ll find in-depth coverage of the very latest SQL features and tools, performance optimization techniques, advanced queries, Java support, and XML. This book contains everything you need to master SQL.Explore SQL Plus and SQL DeveloperUse SQL SELECT, INSERT, UPDATE, and DELETE statementsWrite PL/SQL programsCreate tables, sequences, indexes, views, and triggersWrite advanced queries containing complex analytical functionsCreate database objects and collections to handle abstract dataUse large objects to handle multimedia files containing music and moviesWrite Java programs to access an Oracle Database using JDBCTune your SQL statements to make them execute fasterExplore the XML capabilities of the Oracle DatabaseMaster the very latest Oracle Database 11g features, such as PIVOT and UNPIVOT, flashback archives, and much more

Creating Database-Backed Library Web Pages: Using Open Source Tools


Creating Database-Backed Library Web Pages: Using Open Source Tools


$4.19


This hands-on resource provides the tools to improve users’ results by providing current data, make site maintenance and data publishing much easier, and even add new usefulness to existing data. Following these clear, step-by-step explanations, readers will find proven solutions for answers to questions like: – What are database-backed Web pages?- How much technical know-how is needed to do this?- When, and for what kinds of information, are database-backed Web pages appropriate?- What are Open Source tools?- Who can use Open Source software?- Why is it appropriate for libraries?

Yago (Database)


Yago (Database)


$68.51


High Quality Content by WIKIPEDIA articles YAGO is a knowledge base developed at the MaxPlanckInstitute Saarbrcken. The knowledge base contains information harvested from Wikipedia and linked to Wordnet. It knows more than 2 million entities (like persons, organizations, cities, etc.), and knows 20 million facts about these entities. YAGO has a manually confirmed accuracy of 95. It can be queried online. The YAGO ontology is licensed under the GNU Free Documentation License. The knowledge based systems are artificial intelligent tools working in a narrow domain to provide intelligent decisions with justification. Knowledge is acquired and represented using various knowledge representation techniques rules, frames and scripts. The basic advantages offered by such system are documentation of knowledge, intelligent decision support, self learning, reasoning and explanation. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 80 Publication Date: 2010/07/05 Language: English Dimensions: 5.98 x 9.01 x 0.19 inches

Big Cartoon Database


Big Cartoon Database


$65.33


Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Big Cartoon DataBase (BCDB) is an online database of information about animated cartoons, animated feature films, animated television shows and cartoon shorts. The BCDB project began in 1996 as a list of Disney animated features on creator Dave Kochs local computer. In response to increasing interest in the material, the DataBase went online in 1998 as a searchable resource dedicated to compiling information about cartoons, including production details such as voice actors, producers and directors, as well as plot summaries and user reviews of cartoons. In 2003 BCDB became a 501(c) nonprofit corporation. Author: Olegario M. Ximo, Carleton Binding Type: Paperback Number of Pages: 72 Publication Date: 2011/07/10 Language: English Dimensions: 9.02 x 5.98 x 0.17 inches

Database Management Systems


Database Management Systems


$5.1


This is a modern, concise and accessible introduction to database systems for computing students. Designed to cover a one semester course, core topic coverage is motivated by plenty of examples (using Oracle 10g) and practical guidelines. The material is up-to-date and grounded in todayas modern enterprise infrastructure where databases need to link to a Web front end. Providing concise yet full coverage for a one semester course, the examples and activities are efficient exam preparation tools for computing students on a database course. Developed with support from Middlesex University Press and Global Campus.

Automated Storage Layout for Database Systems


Automated Storage Layout for Database Systems


$127.45


Modern storage systems are complex. Today, storage systems have their own administrators, who use specialized tools and expertise to configure and manage storage resources. As a result, database administrators are no longer in direct control of the configuration of their database systems underlying storage resources. This introduces problems because database physical design and storage configuration are closely related tasks, and the separation makes it more difficult to achieve a good endtoend design. For instance, the performance of a database system depends strongly on the storage layout of database objects, such as tables and indexes, and the separation makes it hard to design a storage layout that is tuned to the I/O workload generated by the database system. In this book we analyze this problem and attempt to close the information gap between database and storage tiers by addressing the problem of predicting the storage (I/O) workload that will be generated by a database management system. We then present a storage layout optimization methodology, which leverages such workload information to generate an optimized layout for a given set of database objects. Author: Ozmen, Oguzhan Binding Type: Paperback Number of Pages: 128 Publication Date: 2011/01/20 Language: English Dimensions: 6.00 x 9.00 x 0.30 inches

MySQL Database Design and Tuning


MySQL Database Design and Tuning


$40.31


The authoritative, hands-on guide to advanced MySQL programming and administration techniques for high performance is here. "MySQL Database Design and Tuning "is the only guide with coverage of both the basics and advanced topics, including reliability, performance, optimization and tuning for MySQL. This clear, concise and unique source for the most reliable MySQL performance information will show you how to: Deploy the right MySQL product for your performance needs. Set up a performance management and monitoring environment using tools from MySQL. Implement the right indexing strategy Apply good performance strategy when developing software to work with the MySQL database. Configure dozens of variable to correctly tune the MySQL engine. If you deal with the intricacies and challenges of advanced MySQL functionality on a daily basis, you will be able to build on your knowledge with author Robert Schneider’s real-world experiences in "MySQL Database Design and Tuning,"

Oracle Database 11g: The Complete Reference


Oracle Database 11g: The Complete Reference


$51.67


The Definitive Guide to Oracle Database 11g Get full details on the powerful features of Oracle Database 11g from this thoroughly updated Oracle Press guide. Oracle Database 11g: The Complete Reference explains how to use all the new features and tools, execute powerful SQL queries, construct PL/SQL and SQL*Plus statements, and work with large objects and object-relational databases. Learn how to implement the latest security measures, tune database performance, and deploy grid computing techniques. An invaluable cross-referenced appendix containing Oracle commands, keywords, features, and functions is also included.Install Oracle Database 11g or upgrade from an earlier versionCreate database tables, sequences, indexes, views, and user accountsConstruct SQL statements, procedures, queries, and subqueries Optimize security using virtual private databases and transparent data encryptionImport and export data using SQL*Loader and Oracle Data Pump Use SQL replay, change management, and result cachingAvoid human errors using flashback and automatic undo managementBuild and tune PL/SQL triggers, functions, and packagesDevelop database applications using Java, JDBC, and XMLOptimize availability and scalability with Oracle Real Application Clusters

A Complete Guide to DB2 Universal Database


A Complete Guide to DB2 Universal Database


$5.5


DB2 Universal Database (UDB) supports many different types of applications, on many different kinds of data, in many different software and hardware environments. This book provides a complete guide to DB2 UDB Version 5 in all its aspects, including the interfaces that support end users, application developers, and database administrators. It is complementary to the IBM product documentation, providing a clear and informal explanation of how the features of DB2 were intended to be used. It is an extensive revision of the author’s earlier book, "Using the New DB2: IBM’s Object-Relational Database System." * Offers complete and self-contained information, and does not assume prior knowledge of DB2, SQL, or relational database concepts * Covers elementary principles of database management as well as the advanced features of UDB, including recursive queries, constraints, triggers, user-defined datatypes, stored procedures, parallel databases, and graphical tools for database administration * Includes dozens of practical tips that will save readers many hours of work in developing database applications * Provides hundreds of tested examples written in SQL, C, C++, and Java, all of which are available on the MKP web site

Strategic Database Marketing


Strategic Database Marketing


$34.28


Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject." –Ken Magill, Publisher, "The Magill Report" ""Strategic Database Marketing" is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur’s information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program." –David Horwedel, eCRM Program Manager, Dell "Arthur Hughes is truly a direct marketing database guru. This edition of "Strategic Database Marketing" is a] must-read for any marketer in today’s ever-changing environment." –Vicki Updike, President, Miles Kimball Company ""Strategic Database Marketing" objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read." –Matt Edgar, Founder, Global Marketing Alliance and publisher of "Direct Marketing International" ""Strategic Database Marketing" provides the fundamentals of consumer data management that every marketer should know. Arthur’s insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today’s consumers demand." –Angela Sanchez, Sr. Director of Marketing, Universal Music Group "Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it." –Kathryn Kiritsis, Director Online Marketing, Avis Budget Group "Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a "tour de force."" –Steve Cobden, CMO, Thompson & Company of Tampa, Inc. "I have learned so much from Arthur Hughes over the years This book is no exception. He continues not only to address theory, but also offer practical, measurable application." –Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo About the Book: Since the previous edition of "Strategic Database Marketing" was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new chal

Intelligent Information and Database Systems


Intelligent Information and Database Systems


$105.59


The twovolume set LNCS 5990 and LNCS 5991 constitutes the refereedproceedings of the Second International Conference on IntelligentInformation and Database Systems, ACIIDS 2010, held in Hue City, Vietnam, in March 2010.The 94 revised papers presented presented together with 2 keynotelectures were carefully reviewed and selected from 330 initialsubmissions. The papers are thematically divided into two volumes; thefirst includes all the contributions mainly related with intelligentdatabase systems, data warehouses and data mining, intelligentinformation retrieval, technologies for intelligent information systems, and applications of intelligent systems. The second volume collects thepapers related with Webbased systems for data management, autonomoussystems, collaborative systems, tools and applications, multiple modelapproach to machine learning, and modeling and optimization techniquesin information systems, database systems and industrial systems. Author: Nguyen, NgocThanh/ Le, Manh Thanh/ Swiatek, Jerzy Series Title: Lecture Notes in Artificial Intelligence Series Number: 5990 Binding Type: Paperback Number of Pages: 476 Publication Date: 2010/04/16 Language: English Dimensions: 9.40 x 6.10 x 1.10 inches

AutoCAD Database Connectivity, 1st Edition


AutoCAD Database Connectivity, 1st Edition


$103.49


AutoCad is the most programmable, customizable, and extensible design system on the market today, and the new and exciting Autodesk’s Programmer Series is designed to give you the tools you need to get the most out of this software. All of the important application programming interfaces (APIs) in AutoCad are covered in the series, so whether you are a novice or an experienced programmer, you’ll find a book that’s just right for you. AutoCad Database Connectivity is the ultimate resource for professionals looking to create robust database applications with AutoCad. This book will show you how to transform your AutoCad drawings into intelligent electronic documents and how to create custom applications that will integrate databases with AutoCad. Scott McFarlane, an expert in the field, Mentors you through the dbConnect user interface, the fundamentals of good database design, and the steps involved in the design and development of custom database applications within AutoCad. You’ll also get an overview of SQL, ActiveX Data Objects (ADO), and Connectivity Automation Objects (CAO) and have a chance to apply what you’ve learned by working step by step through the development of real-world applications. Whether you’re new to AutoCad/database integration or experienced in the field, this book is a valuable resource -add it to your reference library today! Keywords: Database Connectivity

Murach's ADO.NET 4 Database Programming with C# 2010


Murach’s ADO.NET 4 Database Programming with C# 2010


$38.99


If you know the basics of C#, this book will have you using ADO.NET to develop full-featured database applications as quickly as possible. It covers all the crucial ADO.NET skills for both Windows and web applications, including (among other things) a short database primer for beginners, data tools that let you bind data to controls to save you hours of coding, SQL queries, database classes for 3-layer applications, XML handling, LINQ to SQL querying, database handling with LINQ to Entities under the Entity Framework, and the most practical coverage of Visual Studio’s reporting tools that we’ve seen.

Database Marketing: Analyzing and Managing Customers


Database Marketing: Analyzing and Managing Customers


$192.99


Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, todaya (TM)s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprisea "from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. The first part of the book describes the contemporary context of database marketing and its impact on business performance. Parts 2-4 present database marketing tools, including how to collect the data and perform analysis. Chapters 5-7 focus on the key concept of lifetime value of the customer (LTV); chapters 8-10 focus on the basic tasks of compiling data, field testing, and predictive modeling; and chapters 11-19 cover the statistical methods used primarily in predictive modeling. Parts 5 and 6 focus on specific problems addressed by database marketing. They largely draw on the tools described in Parts 2-4. Part 5 covers customer management activities, including acquiring customers (Chapter 20), cross- and up-selling (Chapter 21), frequency reward programs (Chapter 22), Customer Tier Programs (Chapter 23), Churn management (Chapter 24), multi-channel customer management (Chapter 25), and acquisition and retention management (Chapter 26). Part 6 focuses on the marketing mix, particularly communications (Chapters 27 and 28) and pricing (Chapter 29) issues. The result is a comprehensive treatment of the field of database marketing, including strategic issues, tools, and problem-solving, that will serve as an essential resource for both professionals and academics in marketing and related areas. This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics. -Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." -Don Lehmann, George E. Warren Professor of Business, Columbia Business School "The title tells a lot about the book’s approach-though the cover reads "database," the content is mostly about customers and that’s where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and c

Advantage Database Server: A Developer's Guide


Advantage Database Server: A Developer’s Guide


$43.93


Advantage Database Server: A Developer’s Guide Cary Jensen, Ph.D. Loy Anderson, Ph.D. This comprehensive developer’s guide to Advantage Database Server shows you how to build high-performance, low maintenance databases using the Advantage Database Server. Learn how to access large amounts of data in a multiuser environment with unbelievable speed. Discover how Advantage gives you unparalleled reliability and data integrity with little or no database administration. Leverage advanced features such as triggers, stored procedures, full-text search, user defined functions, replication, online backup, and more. Technically reviewed by the Advantage R&D team, this valuable resource will help you build and deploy reliable, scalable, relational database applications. Explore the new features added to Advantage in versions 8.0 and 8.1. Learn how to exploit Advantage’s support for both set-based SQL and index-based navigation, a combination not supported by other high-performance, relational database servers. Enjoy nearly maintenance-free administration using self-tuning features. Get high-performance and advanced database features without the complexity. Support Windows NT/2000/2003/Vista, Linux, and NetWare operating systems. Use virtually any development environment including C# for .NET, C#Builder, Visual C++, C++Builder, Delphi, Delphi for .NET, Java, JBuilder, Kylix, PHP, Perl, Visual Objects, Visual Basic, and Visual Basic.NET, among others. Download a two-user developer version of ADS and Advantage clients-plus tools, utilities, and code samples.


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